Using Twitter For Marketing Can Be Tricky

A micro-blogging service that was developed by Jack Dorsey on 2006, Twitter has grown to become one of the leading social media websites, with millions of users worldwide. Millions of users are attracted to the site’s no-nonsense 160 character post limit, clean and clutter-free interface and straightforward sense of web design. Even interaction with fellow Twitter users is relatively simpler if compared to other social networking sites like Facecbook, LinkedIn or Multiply.

Perhaps because of the concise and emphatic manner by which Twitter facilitates interaction between its netizens, more and more professionals and members of the general public are becoming attracted to Twitter, after being overwhelmed by the flashy designs and complicated features of some of the other social media sites nowadays. Because of this, Twitter has the immense potential to become a highly effective marketing tool that can help jumpstart and expand a small business or enterprise. Yet, many internet marketers and businessmen become intimidated by Twitter’s strict limitations on character posts, seeing it as insufficient space by which to market their products. However, the success of many online businesses due to successful Twitter marketing has belied this notion.

For those hesitant souls who are still harboring doubts about plunging into the exciting and extremely lucrative world of Twitter marketing, here are some helpful tips on how to effectively use Twitter for marketing or advertising a particular product or service.

First of all, it is vital to remember that launching a successful Twitter ad campaign relies upon the extent by which an online businessman is in touch with his or her potential customers. Conduct extensive research regarding the likes and dislikes of certain Twitter users and of the entire Twitter universe as a wholesuch valuable data will surely help you get ahead of the game in no time.

Limit your posts to topics that your target audience will find engaging or useful and make sure to use Twitter hashtags to make all your posts easier to locate. Always make it a point to respond to all customer inquiries and demands, doing so will not only “humanize” you for your customers but will also establish your reputation as a credible and respectable businessman who is concerned about his clients’ needs and demands.

Also, try to keep your Twitter voice consistent and engaging at all times. Be open-minded enough to entertain new followers but be firm in emphasizing your company’s mission and vision. You can also use Twitter to post constant updates on any business event that you are holding, for the benefit of customers who were not able to attend—this will give customers a sense of belongingness and identification with your company that will surely translate to sales over time. Lastly, take good care in customizing your profile background and picture so as to make it consistent with your company’s mission and vision statement.

4 Steps To Becoming Famous On Twitter

The social networking site Twitter has now become one of the hottest trends in the online community, with everybody from the common man to popular celebrities becoming members of Twitter. A micro-blogging service that was developed by Jack Dorsey on 2006, Twitter has grown into one of the biggest social media sites, with millions of users worldwide.

As it is with many social networking sites, interaction with fellow users is the key point when joining Twitter. That is why many Twitter users dream of attracting millions of users who will follow and comment on their tweets. However, building a loyal base of Twitter followers can be a tricky business, especially if you are just an ordinary person with a humdrum life that is not likely to interest anybody aside from your immediate friends and family members. Below are 4 simple steps on how to build twitter followers.

Step One: Get to know your audience, and post tweets that easily catch attention.

Keep in mind that just like launching an advertising campaign, gaining popularity in Twitter will be easier for you if you are in touch with your target audience. This simply means that you have to do research on topics and fads that people are engrossed in. Current events, showbiz gossip, movies and new fashion trends are some of the things that are sure to grab the attention of other people, so be sure to tweet about these topics.

Step Two: Use the hashtag feature.

By using hashtag, you can make your tweets easier to locate and follow. This in return will allow you to slowly build your followers and become famous in Twitter land.

Step Three: Follow a famous celebrity or personality that has a Twitter account.

Becoming a loyal follower of a famous celebrity can also get you noticed in Twitter. Make it a point to add interesting and engaging replies to the posts of your favorite celebrity because this might lead to an inadvertent endorsement, just like the case of Sarah Killen who got thousands of Twitter followers after the popular TV host Conan O’Brien mentioned her account in a post. While this particular tactic might not always get you the results that you hoped for, at least it will put you in contact with other people who share the same interests as you do.

Step Four: Make hilarious or funny posts.

Keep in mind that hilarious posts are more likely to get noticed, so always try your best to add a touch of joviality to your Twitter posts. Lastly, always remember to tweet back to your followers regularly—doing so will assure them that you really want to share your life and your opinions with them, rather than just using them for popularity’s sake.