A micro-blogging service that was developed by Jack Dorsey on 2006, Twitter has grown to become one of the leading social media websites, with millions of users worldwide. Millions of users are attracted to the site’s no-nonsense 160 character post limit, clean and clutter-free interface and straightforward sense of web design. Even interaction with fellow Twitter users is relatively simpler if compared to other social networking sites like Facecbook, LinkedIn or Multiply.
Perhaps because of the concise and emphatic manner by which Twitter facilitates interaction between its netizens, more and more professionals and members of the general public are becoming attracted to Twitter, after being overwhelmed by the flashy designs and complicated features of some of the other social media sites nowadays. Because of this, Twitter has the immense potential to become a highly effective marketing tool that can help jumpstart and expand a small business or enterprise. Yet, many internet marketers and businessmen become intimidated by Twitter’s strict limitations on character posts, seeing it as insufficient space by which to market their products. However, the success of many online businesses due to successful Twitter marketing has belied this notion.
For those hesitant souls who are still harboring doubts about plunging into the exciting and extremely lucrative world of Twitter marketing, here are some helpful tips on how to effectively use Twitter for marketing or advertising a particular product or service.
First of all, it is vital to remember that launching a successful Twitter ad campaign relies upon the extent by which an online businessman is in touch with his or her potential customers. Conduct extensive research regarding the likes and dislikes of certain Twitter users and of the entire Twitter universe as a wholesuch valuable data will surely help you get ahead of the game in no time.
Limit your posts to topics that your target audience will find engaging or useful and make sure to use Twitter hashtags to make all your posts easier to locate. Always make it a point to respond to all customer inquiries and demands, doing so will not only “humanize” you for your customers but will also establish your reputation as a credible and respectable businessman who is concerned about his clients’ needs and demands.
Also, try to keep your Twitter voice consistent and engaging at all times. Be open-minded enough to entertain new followers but be firm in emphasizing your company’s mission and vision. You can also use Twitter to post constant updates on any business event that you are holding, for the benefit of customers who were not able to attend—this will give customers a sense of belongingness and identification with your company that will surely translate to sales over time. Lastly, take good care in customizing your profile background and picture so as to make it consistent with your company’s mission and vision statement.
Perhaps because of the concise and emphatic manner by which Twitter facilitates interaction between its netizens, more and more professionals and members of the general public are becoming attracted to Twitter, after being overwhelmed by the flashy designs and complicated features of some of the other social media sites nowadays. Because of this, Twitter has the immense potential to become a highly effective marketing tool that can help jumpstart and expand a small business or enterprise. Yet, many internet marketers and businessmen become intimidated by Twitter’s strict limitations on character posts, seeing it as insufficient space by which to market their products. However, the success of many online businesses due to successful Twitter marketing has belied this notion.
For those hesitant souls who are still harboring doubts about plunging into the exciting and extremely lucrative world of Twitter marketing, here are some helpful tips on how to effectively use Twitter for marketing or advertising a particular product or service.
First of all, it is vital to remember that launching a successful Twitter ad campaign relies upon the extent by which an online businessman is in touch with his or her potential customers. Conduct extensive research regarding the likes and dislikes of certain Twitter users and of the entire Twitter universe as a wholesuch valuable data will surely help you get ahead of the game in no time.
Limit your posts to topics that your target audience will find engaging or useful and make sure to use Twitter hashtags to make all your posts easier to locate. Always make it a point to respond to all customer inquiries and demands, doing so will not only “humanize” you for your customers but will also establish your reputation as a credible and respectable businessman who is concerned about his clients’ needs and demands.
Also, try to keep your Twitter voice consistent and engaging at all times. Be open-minded enough to entertain new followers but be firm in emphasizing your company’s mission and vision. You can also use Twitter to post constant updates on any business event that you are holding, for the benefit of customers who were not able to attend—this will give customers a sense of belongingness and identification with your company that will surely translate to sales over time. Lastly, take good care in customizing your profile background and picture so as to make it consistent with your company’s mission and vision statement.
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